Annual holidays, the major companies have introduced preferential bathroom started a price war, but with the market the brand pattern of increasingly mature, rational consumers to buy even more companies in the price war has not achieved the desired results, price competition has no advantage, and in-depth the value of mining products, companies can go further, the value of competition is the new direction of the bathroom business development.
First, get rid of Rational Thought to be a price war
More and more brands under sanitary status of the entire industry lost its impetuous development, shrouded in a price war demons of bathroom companies are having all the fun. However, from all segments of sanitary industry sales data, the price war seems not so effective. A market deserted bathroom manufacturers make return sanity to rethink future development.
They are complacent, or courage, in the face of the fork in the road development of sanitary industry, left, or right away all bathroom business has become most difficult choice questions. However, there are a lot of sanitary ware brand has made a self-selection, shift value from the price, to become part of the new direction of the bathroom business development.
Second, the value of consumer-oriented products
From the user’s choice, most of the price consumers pay greater attention though if low enough, but there are still groups will not purchase price as the sole criterion bathroom. To say that the value of products here, the quality of the product content is vulnerable consumers, while the ultra-low-cost products, consumers in the purchase process will not consciously show a big question mark in the mind, so low-priced products can guarantee quality. Obviously, the price factor is not to become consumers to buy products ultimate deciding factor.
Gradually increase the level of consumption of the moment, many people choose a product of factors to consider more than just price. Especially for such a large bathroom product types, especially, it becomes not only the needs of users, but also changes in consumption concept.
Bathroom brands have been in the spare no effort to research user needs of consumers, from the market has introduced new products, we will be able to see some clues. Water-saving bathroom, smart bathroom, bathroom, etc. personalized design concept to launch new products for the entire sanitary industry adds unlimited vitality. Consumer choice in the bathroom market is also more diverse, and handy.
When the bathroom business development path shift value from the price, brand development also will be changes, which conform to the needs of the consumers and ideas, sanitary companies only from a consumer point of view, to be able to produce a consumer favorite products in order to produce a willingness to buy. Therefore, enterprises must constantly adapt to the bathroom user needs of consumers, introduced to meet consumer products and establish advantages in the future competition, in order to go longer term.
Post time: Jul-08-2019